FOSSIL GENERATION 2 LAUNCH PROPOSAL



With the increasing interest in travel and culture enthusiasts amonFossil’s target market in the APAC region, Fossil QGeneration 2 targets customers such as jet setters, creatives, entrepreneurs and young professionals. Their customers social media status is high and have followers from local and international, are artistic and tasteful. The goal is to capture thE attention of the target market and further raise awareness for the ‘Fossil Q Generation 2‘ Collection. My responsibilities in this project include creative direction, designing launch proposal deck,  designing social media layouts etc.







#WhenQMeets

#CallingAllCurious #FossilQ

When Fossil Q’s curiosity meets Key Opinion Leaders.
In the social media world, everyone is well - connected and it raises our curiosity about other’s life, culture and moments. #WhenQMeets campaign is sharing our lifemoments, regardless of differences.

CREATIVE IS GOLD | BE IMAGINATIVE







Concept (1)

1st Post: Product Styled Shots.

Suggest KOLs to post 1 styled close up shot with face post.

EXAMPLE: #WhenQMeets #WhenQMeetsFaye







2nd Post: Create Your Own Fossil Q Still Life

Suggest KOLs to personalize their own Fossil Q Generation 2

creative shot. KOLs can provide up to 5 favourite objects and colours and then photographer can do the graphic still life photos

EXAMPLE: #WhenQMeets #WhenQMeetsFaye