BEARING POINTS EUROPE DIGITAL REBRAND



Bearing points is a multinational management and technolog consulting firm headquartered in Amsterdam, Netherlands. As one of the largest management consultancies in Europe, they want to develop their brand to become digital, modernized in design style with new, fewer and more simple templates that fit all areas of our business. BP wants to look more dynamic, agile, challenging and at the same time more human and people driven, warm. My responsibilities in this project include presentation to client, rebrand with new typefaces and to redesign printed materials for events and distibution.